Writing

How Automated Website Monitoring Saves Your Business Time

Should I Automate My Boring Task?

The best automation use cases are boring ones. The interesting question isn't whether a task can be automated it's whether a person should be doing it at all.

Why I Started Caring About Tracking

Not because I enjoyed setting up tags, but because I kept wanting to answer simple questions and the answers were scattered.

Am I Building a Tool or an Outcome?

Does This Require Judgment, Taste, or a Person?

Why I Don't Start With the Tool

Reaching for the right app is the easy instinct. But automating a bad process just gives you a faster bad process.

The Problem With Connecting Too Many Tools

Connecting everything feels like progress until fifteen systems are involved in one simple process. Every connection is another thing that can break.