How Automated Website Monitoring Saves Your Business Time
August 30, 2026 · 2 min read
Writing
Should I Automate My Boring Task?
The best automation use cases are boring ones. The interesting question isn't whether a task can be automated it's whether a person should be doing it at all.
August 16, 2026 · 1 min read
Why I Started Caring About Tracking
Not because I enjoyed setting up tags, but because I kept wanting to answer simple questions and the answers were scattered.
August 16, 2026 · 1 min read
Am I Building a Tool or an Outcome?
August 3, 2026 · 1 min read
Does This Require Judgment, Taste, or a Person?
August 17, 2026 · 2 min read
About
I'm Paul. I work on the internet.
Most days, that means some combination of building websites, digging into data, setting up tracking and analytics, running ads, and automating workflows.
I never really planned to...
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